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Alerts

Threshold-based anomalies across your clients. Click Detect to run the checks now, or acknowledge to clear an alert.

Account deep dive

Forensic 30-day analysis — spend elasticity, CVR triage, pacing, learning resets, day-of-week structure. Pattern playbook run by Claude Sonnet 4.6 on your real daily series.

Pick a client and run the dive — it answers: what happened when spend went up? Why did CVR move? Is the budget pacing? Which patterns need action this week?
  • MEDIUMPacingBright Analytics6/30/2026, 10:00:00 AM

    Pacing 34% behind budget — MTD spend $11,220 vs $17,085 expected by today (budget $25,500/mo) — CBO likely capping delivery

  • MEDIUMPacingEmber Meditation6/30/2026, 7:00:00 AM

    Pacing 34% behind budget — MTD spend $13,860 vs $21,105 expected by today (budget $31,500/mo) — CBO likely capping delivery

  • MEDIUMCTR decayCedar Legal Partners6/30/2026, 4:00:00 AM

    CTR down 22% since launch — Top ad's CTR has decayed steadily over the last 10 days — classic fatigue curve

  • HIGHCREATIVE_FATIGUEIronclad Insurance6/30/2026, 3:00:00 AM

    Top ad set: freq 4.4x, CPL up 40% — Compound signal — audience is burnt AND performance is degrading. Refresh creative this cycle

  • CRITICALCPL spikeCedar Legal Partners6/29/2026, 12:00:00 PM

    CPL up 62% week-over-week — Ad set "US_25-54_Interest_Bundle" spending $973 with 3x normal CPL. Consider pausing

  • CRITICALCPL spikeBramble Kitchen6/29/2026, 11:00:00 AM

    CPL up 62% week-over-week — Ad set "US_25-54_Interest_Bundle" spending $2027 with 3x normal CPL. Consider pausing